About the book Strategic Writing for UX is the first book about UX writing from a major publisher (O'Reilly Media.) You'll want to borrow the examples showing how to present UX text ideas to colleagues. Highly recommend. Podmajersky paints a picture of what it's like to do this work in a high-performing team, and provides a clear perspective on how different types of writing work together to create a product experience. When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. Customers who viewed this item also viewed. Top subscription boxes – right to your door. If you're considering moving into UX writing, you'll welcome the footsteps this book gives you to follow. When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. by Torrey Podmajersky ... We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Nice amount of details to understand UX writing. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Your recently viewed items and featured recommendations, Select the department you want to search in, Reviewed in the United States on September 25, 2019. And how do you know if they work? She covers easily 400+ pages worth of material in under 200 hundred pages, making this a great educational piece as well as a guide you can take along your UX writing journey, whether you're a writer, visual UX designer, researcher, or other design teammate. Strategic Writing for UX Drive Engagement, Conversion, and Retention with Every Word 1st Edition by Torrey Podmajersky and Publisher O'Reilly Media. I’ve been using its tables and examples since I got it. E-mail after purchase. And the workplace advice you get from this seasoned practitioner is priceless, like having a generous co-worker making time to show you the ropes. But how do you choose the right words? While that book focus more on how to write good UX content, this is more about the thinking and preparation before you start to write. To get the free app, enter your mobile phone number. Great practical guide for all UXers out there, Reviewed in the United States on July 15, 2019. Sent from and sold by Amazon. So there we have it! Sent from and sold by Amazon. Insanely repetitive (fun drinking game: sip every time you see the word "goal" or "organization"). Strategic Writing for UX manages to cover a lot of ground with enough detail to educate, enough examples and research, to form and educate the UX writing newbie as well as the more experienced person. in one place than I had ever seen in one place – 40 of them! The book’s practical advice for mapping conversations as a method of understanding a user’s interaction is helpful, as is a framework for establishing consistency in labeling and voice. Torrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. Principal UX designer at Bill and Melinda Gates Foundation; Seattle, USA; ... Design research lead for IMDb at Amazon; Seattle, USA; Nate Foulds. 9 amazing UX writing resources for you to go and check out. Unable to add item to List. Strategic Writing for UX gives fantastic advice on the application of UX principles at a very granular level. Please try your request again later. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. It describes methods of using words inside user experiences (UX) to meet common business goals while… Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky available in Trade Paperback on Powells.com, also read synopsis and reviews. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word, Choose from over 13,000 locations across the UK, Prime members get unlimited deliveries at no additional cost, Dispatch to this address when you check out. Your recently viewed items and featured recommendations, Select the department you want to search in. In Hamilton, Lafayette tells George Washington that they need to bring in Hamilton for his "practical, tactical brilliance", and that's exactly what Torrey Podmajersky brings to the world of UX writing. You'll black out halfway through page two. Strategic Writing for UX is a practical and valuable guide which organizations at various levels of UX Writing maturity can apply to their products. Writing Is Designing: Words and the User Experience: 1, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter), Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content, Laws of UX: Using Psychology to Design Better Products & Services, Content Strategy for the Web (Voices That Matter). You'll also structure your voice throughout so that the brand is easily recognizable to its audience. Speaker - Torrey Podmajersky Words can work as hard as any other part of the UX to drive engagement, conversion, and retention. This item: Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky Paperback £21.71 In stock. Something went wrong. The print version of … Torrey provides ideas for frameworks and systems to ensure that users can recognize a product’s voice, understand it, and achieve their goals. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Try again. This item: Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky Paperback $25.99 In Stock. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Please join us at Blink UX on Thursday, June 27th for Torrey’s official book-launch party! In stock. Well done! We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display ads. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Yet Torrey also does this in a reasonably concise way. This incredible range of experience helps her empathize with a broad range of web and app users. An excellent read for designers of all types as it can be all too common for the words in the user interface to become an afterthought. Great complimentary guide for other content strategy books. Torrey: The book actually came out of going to the Confab conference in 2018, and it was my first time going to that conference, which I … Amazon.com: strategic writing. Think Like a UX Researcher by David Travis Paperback £37.04. This book really helps to explain how words form an integral part in the two-way conversation between a product and its user, and offers helpful methods and tips to frame content decisions in a reliable process. Try Prime EN Hello, Sign in Account & Lists Sign in Account & Lists Orders Try Prime Cart. Torrey provides ideas for frameworks and systems to ensure that users can recognize a product’s voice, understand it, and achieve their goals. by Torrey Podmajersky ... We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Feb 29, 2020 - Drive engagement, conversion, and retention with every word. You're listening to a sample of the Audible audio edition. Please try again. Words can work as hard as any other part of the UX to drive engagement, conversion, and retention. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Strategic Writing for UX: Drive Engagement, Conversion, and Retention... Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word. Strategic Writing for UX. For starters, you walk through three example apps with distinct voices, with loads of screen shots and a voice chart that you can use as a blueprint for creating voice guidelines for your own team. It also analyzes reviews to verify trustworthiness. Author, Strategic writing for UX; Seattle, USA; Australia. You can still see all customer reviews for the product. Strategic Writing for UX by Torrey Podmajersky Get Strategic Writing for UX now with O’Reilly online learning. This shopping feature will continue to load items when the Enter key is pressed. The best UX writing resource, however, isn’t any of those I’ve mentioned. Language in software helps the user get to where they want to go, and by focusing on what the user wants to achieve, loyalty and trust is gained. Endless jargon. Apr 17, 2019 - When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. Skip to main content. In stock. Strategic Writing for UX is a practical and valuable guide which organizations at various levels of UX Writing maturity can apply to their products. One of these items is dispatched sooner than the other. Sorry, there was a problem saving your cookie preferences. … - Selection from Strategic Writing for UX [Book] Product researcher at Instagram; New York City, USA; Torrey Podmajersky. No, the best way to learn about UX writing is by doing. Prime members enjoy fast & free shipping, unlimited streaming of movies and TV shows with Prime Video and many more exclusive benefits. Throughout the book, the writing is clear, helpful, encouraging, and easy to follow. So, tell me a little bit about how the book came to be, Torrey. I think this book is just what the new-ish UX writing field needs! The section about creating a voice chart was especially useful in helping us to think through the way our company wants to communicate with our customers and how to align the voice with the user's purpose for using the product in the first place. Reviewed in the United States on November 19, 2019. Strategic Writing for UX is a practical and valuable guide which organizations at various levels of UX Writing maturity can apply to their products. I especially appreciate the chapter that outlines what to do on the job during the first 30 days, 60 days, and 90 days to gain trust and build a foundation for effective, rewarding UX writing. Kindle Edition. THE UX Content book for all types of product designers, Reviewed in the United States on January 20, 2020. I think it pairs well with Microcopy. See all details for Strategic Writing for UX: Drive Engagement, Conversion, and Retention... © 1996-2020, Amazon.com, Inc. or its affiliates. There's a problem loading this menu at the moment. Reviewed in the United States on March 21, 2020, These book provides a good direction for understanding how to structure your site including style element considerations. I pitched Strategic Writing for UX after attending Confab 2018, where I met more UX writers (product writers, content strategists, etc.) Start your free trial. Ships from and sold by Amazon.com. by Torrey Podmajersky ... We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Strategic Writing for UX. Strategic Writing for UX Drive Engagement, Conversion, and Retention with Every Word. O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. O’Reilly members experience live online training, … The content can be as consistent… Strategic Writing for UX on Vimeo All Reviewed in the United States on May 23, 2020. Buy now on amazon.com New. My personal favorite is the 30/60/90 day game plan for starting a new role, as well as the documentation and measurement chapters. The Best UX Writing Resource. Buy this product and stream 90 days of Amazon Music Unlimited for free. Good Services: How to Design Services That Work, Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter), 100 Things Every Designer Needs to Know About People: What Makes Them Tick? There's a problem loading this menu right now. The content can be as consistent as the navigational elements, and convey the brand as clearly as the color palette. Strategic Writing for UX Writing is as important as visual design in UX, and this book explains how to do it right (Image credit: O'Reilly) Buy it on Amazon When it comes to UX, visual design is usually the area that gets discussed the most, but getting the words right is just as … Get Strategic Writing for UX now with O’Reilly online learning. It also analyses reviews to verify trustworthiness. 5 Tried And Tested Steps For Strategic UX Writing (Used by Google) Strategic microcopy for your websites and apps can make or break a successful user experience and appealing brand voice. Disabling it will result in some disabled or missing features. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky Paperback £21.30. This page works best with JavaScript. I’m a firm believer that the … Written by Torrey Podmajersky When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. Strategic Writing for UX Written by Strategic Writing for UX. Conditions apply. As a bonus, the Kindle version is thoughtfully formatted, with legible images and tables. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word Torrey Podmajersky. August 14, 2019. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Great introduction, solid examples, robust enough for mid-level folks, Reviewed in the United States on September 9, 2020. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word eBook: Podmajersky, Torrey: Amazon.com.au: Kindle Store Strategic Writing for UX. The cover of Strategic Writing for UX, featuring a gray catbird. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. (Voices That Matter), 100 Things Every Designer Needs to Know About People (Voices That Matter). Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that's purposeful, concise, conversational, and clear. 1-Click ordering is not available for this item. An excellent book. Great tips on how and where to say the things to engage people. 4.7 out of 5 stars 34. And most of these writers were struggling with the same demons I … Reviewed in the United Kingdom on 24 May 2020. Elena Sanchez. Save up to 80% by choosing the eTextbook option for ISBN: 9781492049340, 1492049344. This looks and feels like a bland, hastily constructed PDF. Excellent guidance for a fascinating field, Reviewed in the United States on January 5, 2020. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky. Good resource, Reviewed in the United States on January 8, 2020. With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. Sent from and sold by Amazon. Torrey’s a UX Writer at Google, and she’s also the author of the forthcoming book Strategic Writing for UX. © 1996-2020, Amazon.com, Inc. or its affiliates. Approved third parties also use these tools in connection with our display of ads. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. But how do you choose the right words? 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