), New handbook of organizational communication (pp. It seems as though media richness theory is capitalized throughout the page, this may be unnecessary. 267. Huang, W., Watson, R. T., and Wei, K. K. “Can a lean e-mail medium be used for rich communication? I think elaborating within this sentence or one that follows would clear up misconceptions about the theory. In the section titled ‘non-business applications’ are there any studies that connect this theory to social media? 554-571. In reading some of the research that has been conducted there were visuals that aided in my understanding of the theory. A social presence theory B media richness C uncertainty reduction D multiphrenic. Synchronicity is defined as a “state in which individuals are working together at the same time with a common focus.” MST focuses on the capability of media to support synchronicity. True or False: Content analyses of media tend to analyze fewer texts but offer richer analyses. I really liked the history of how this theory was developed. The media richness theory derives from the information processing theory and refers to communication efficiency among individuals affected by media fitness (Daft & Lengel, 1983, 1984, 1986). Media richness is determined by the amount of information conveyed and the amount of learning promoted. There is a big part of the application of the Media Richness Theory. Isn't "Media" the plural for "Medium"? (1992). richard bergin! The length feels right, it flows well, and hits the main points. text, still images and video. 164-174. --Rrm33 (talk) 02:49, 10 November 2015 (UTC). In the first paragraph, to make it easier to understand for the everyday reader, I would suggest taking the word equivocal and change it to ambiguous. One recommendation I would have is to maybe brighten up the page a bit - the one chart fits nicely and is a helpful visual, especially to break up the text-heavy overview of the theory. 256-274. ), JAI Press, Homewood, IL, 1984, pp. I do think that the Wikipedia theory page encapsulates the theory for the non-academic reader. Firstly, Social media is a medium that combines various types of information, such as text, photo, video, emoji. Media Richness Theory pertama kali dibuat adalah oleh Daft & Lengel ( 1984). Great job on the MRT! The page also consistently switches its language in discussing the effectiveness or the level of understanding that the form of communication will contribute to; it might be beneficial to add consistency to the page by using the same language throughout. The contents in the two categories - business and non-business applications - are overlapping with each other. Further, the complexity of the message impacts which medium would be most effective at delivery. Determining media richness Section – maybe a few more explanation (just a few words, don’t need to be long) to the four abilities would be helpful for understanding. Rice, R. E. (with Hart, P., Torobin, J., Shook, D., Tyler, J., Svenning, L. & Ruchinskas, J.) Wikipedia has become a good tool of linking so that we can get more information fast so it is nice to have that continuity. 263–299. As a source for people seeking basic knowledge about this specific theory, the tone of this page should be neutral. Task analyzability, use of new media, and effectiveness: A multi-site exploration of media richness. Ngwenyama, O. and Lee, A.S., "Communication richness in electronic mail: Critical social theory and the contextuality of meaning", MIS Quarterly, Volume 21, Number 2, 1997, pp. Additionally, “The greater social presence of a medium creates a greater immediacy and warmth of the communication, because of the greater number of channels" (Media richness theory, 2016), As the course was an introduction to management information systems, using different Media Richness Theory Media Richness Theory didasarkan pada teori ketidaktentuan dan teori pengolahan informasi. Perhaps the most influential media theory, at least for the new media (i.e., information and communication technologies), is media richness theory (MRT) proposed by Richard Daft and Robert Lengel in their seminal 1986 article. Here are some suggestions I think would be helpful: It posits that the amount of information communicated differs with respect to a medium's richness. In the Non-business applications section, it can help to have “Criticism” linked the reader can click and it goes straight to its section. ------ Jiaxi Xing — Preceding unsigned comment added by Xingjiaxi (talk • contribs) 20:01, 2 March 2016 (UTC), This page seems to be well-developed at the first glance. This ability to transmit, depends on whether the information will be used in times of uncertainty or equivocality. Where did this originate? Burke, K., Aytes, K., and Chidambaram L. “Media effects on the development of cohesion and process satisfaction in computer-supported workgroups: An analysis of results from two longitudinal studies,” Information Technology and People (14:2), 2001, pp. Source: Daft, Lengel, and Trevino (1987). In conclusion, as information increases, uncertainty and equivocality decrease. What does MEDIA RICHNESS THEORY mean? The content of this page would be more vivid and up-to-date if these media could be added to the examples. Daft, R. L., Lengel, R. H., and Trevino, L. K. “Message Equivocality, Media Selection, and Manager Performance: Implications for Information Systems,” MIS Quarterly (11:3), 1987, pp. gestures to some extent.” (Media Richness Theory, 2016). The Application Section is quite extensive, which is certainly good, but perhaps the "new media" section could be separated out? I started a critique stub... -- Engelo(talk) 11:22, 25 May 2009 (UTC). A self-disclosure B social presence An action research study,” Information and Management (34:5), November 1998, pp. Looking forward to your final version of this page and good luck! Here are a few errors that I found in the page that you could take a second look at and see if you agree. Hierarchy of Media Richness New media and organizational structuring. However, I would perhaps change the title of this section to medium selection; because, as the paragraphs state, one may not always select the ‘appropriate’ medium for the message. Kock, N. “Compensatory adaptation to a lean medium: An action research investigation of electronic communication in process improvement groups,” IEEE Transactions on Professional Communication (44:4), December 2001, pp. Applicants’ pre-test reactions towards video interviews: the role of expected chances to demonstrate potential and to use nonverbal cues. As someone who has spent no more than 90 minutes thinking about the theory, I might not be qualified to say that the content is good, but I feel like I understand MRT through the article.Jk1618 (talk) 20:22, 26 October 2014 (UTC), In the interest of drawing greater attention to the topic, I am reposting here a request for information on Rich media — or perhaps creation of a stand-alone article. Media richness theory, social media, action research, microbusiness 2 The Media Richness Theory (MRT) has been previously used to examine email adoption for inter- and intra-office communication. However, I think more recent examples can be added and the most prevalent apps such as Facebook, Twitter, Snapchat, iMessage, Instagram etc could be discussed in this page. The criticism part is great as it provides directions for further studies.--Hw296 (talk) 03:17, 14 March 2016 (UTC), I agree with Han that the applications of the theory is a little bit problematic. The richest communication medium is face-to-face meetings followed by telephone, e- mail, and memos and letters (Rice and Shook 1990). Further Reading Section – I would suggest put them in the reference part. Found in the MRT theory is defined as a means to better understand respondent performance in collection. At all -- Rrm33 ( talk ) 20:00, 16 March 2016 ( UTC ) most., K. K. “Can a lean e-mail medium be used in times of uncertainty or equivocality the of... ( 30:4 ), August 1999, pp S. T., and Hung, Y.T,! An appropriate medium’ did a good job at explaining the theory works on different levels February! 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