But while we’re left with only a few remaining cans on eBay and this absurdly transparent marketing campaign (commercials in the video below), these ads are … [4] OK Soda's concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it. Fertilizers Lawn Maintenance Pest Control Services (405) 589-9147. Of course, I am not bashing the Soda industry and we are not some sort of activist protesting against unhealthy beverages. Inspiration was also found in the hit 1967 self-help book, I’m OK – You’re OK, by Thomas Anthony Harris, which said most of our anxiety stems from feelings of defencelessness in childhood, in which we internalise the idea that “I’m Not OK-You’re OK” that he broke down into “4 Life Positions”: Thus OK Soda was burst onto the market, and unlike the bottomless well of optimism found in the flower power generation, tapped into the intentional apathy and skepticism – think Julia Stiles in Ten Things I Hate About You — that signalled Gen X’s way of expressing hatred for The Man™. and only that. Crush. It has been described as "slightly spicy" and likened to a combination of orange soda and flat Coca-Cola. To begin with, OK Soda was released only to a select few test markets. Services were Nov. 25 (Hahn-Cook/Street & Draper, Oklahoma City). If the ’80s was one big, cocaine-fuelled party, this was its inevitable hangover. SODA was established in 1957 and is one of 11 Councils of Governments in Oklahoma. When it comes to commercials, traces of postmodernism can come across as loveable (i.e. The design of the prize can was different from the others and represented a fifth design overall. Some of the testing locations were: OK Soda never captured more than 3% of the beverage market in any of the target locations, failing to match Zyman's hype. A Wisconsin Spice Company Proves Getting Political Can Be Good for Business. 800 number and TV ads. OK Soda was a short-lived canned soft drink produced by Coca-Cola from 1993 to 1995. Services 10 a.m. Monday, Quail Springs Baptist Church (Smith & Kernke N May, Oklahoma City). In 1994, Coca-Cola released "OK Soda," a soda attempting to infiltrate "Generation X" by using a grass-roots/street campaign. OK Soda was interesting in that it may have been the first purely brand-driven soft drink.. This page was once for a way to bring back OK Soda but now its purpose is to use the idea of okness to spread some love, joy and respect around the world. The cans had cartoons by cartoonists such as Daniel Clowes. Randomly included with OK Soda selections in vending machines was an OK Soda "prize can". FULL Vintage 1993 McDONALDS 1ST DRIVE-IN RESTAURANT Coca-Cola Bottle OKLAHOMA OK. $9.95. It's the flip side of overclaiming.”[4] Coca-Cola marketing consultant Tom Pinko told National Public Radio, "People who are 19 years old are very accustomed to having been manipulated and knowing that they're manipulated," and that OK Soda's audience possessed a "lethargy [that] probably can't be penetrated by any commercial message."[5]. See more ideas about coca cola, cola, coca. OK Soda does not subscribe to any religion, or endorse any political party, or do anything other than feel OK. OK Soda may be the preferred drink of other people such as yourself. OK Soda reveals the surprising truth about people and situations. Now, Pepsi is using the ad to fight back. OK Soda says, "Don't be fooled into thinking there has to be a reason for everything.". It was the perfect time for Coca-Cola to launch OK Soda. I am just stating the facts. [6], OK Soda has been remembered more for its unique advertising campaign than for its fruity flavor. Item Location. Aluminum Coca-Cola 1994. Coca-Cola. We did have a favorite obscure soft drink during my college years in the late 70s, though: Rondo, a citrus-flavored soda that, as I recall, mixed pretty well with vodka. Top credit card wipes out interest until 2022 (seriously) ... OK Soda. Diet Dr Pepper. To say things went poorly would be an understatement – the drink was pulled from shelves by 1995 after just 2 years because it failed to sell. CCCLII). An OK Soda ad Let’s dive head first into a commercial, shall we? Diet Mtn Dew. or Best Offer. When they were looking to introduce a new beverage, Coca-Cola’s special projects manager Brian Lanahan told Time Magazine that they chose the name “OK” because it didn’t sensationalise the product. Coca-Cola. These creative soda advertisements have gone outside-the-box in terms of marketing strategy, to showcase these soft drinks in more amusing and humorous ways. The internet was finding its footing, while still scaring the sh*t out of everyone, even king of weird, David Bowie, who quite elegantly summed up what everyone was feeling in a 1999 interview with the BBC. Not only were “OK” and “Soda” rather banal words, but statistics had shown that they were also the most widely recognised on an international level. [14] Meanwhile OK Soda's original merchandise, cans and advertising material can still be found readily on eBay with asking prices sometimes in hundreds of U.S. [2], International market research done by The Coca-Cola Company in the late 1980s revealed that "Coke" was the second most recognizable word across all languages in the world. Sort by Featured. [5] Some of the sayings were: OK Soda had a more "citric" taste than traditional colas, almost like a fruit punch version of Coke's Fresca. Instead of showing beautiful people drinking soda on the beach, the ads would feature surly black-and-white graphics that barely acknowledged the product at all. Diet Coke. The result was one of the most bizarre products and advertising campaigns — OK Soda. $7.50. From Business: PO Box 745, Shawnee, OK 74802. $8.42 shipping. Background: From 1993 to 1995, The Coca-Cola Company test marketed a beverage known as OK Soda. Please enter your email address. $7.50. Your ad will be online within a few minutes and can be found by other users. There was no print campaign, no onslaught of TV spots, no radio.In retrospect, this was probably because OK Soda was in a limited test release. when a commercial self-references itself, or an actor breaks the 4th wall), but engulfing an entire product in it proved excessive – especially because that postmodernism struck grim tone, rather than, say, the fun Dos Equis guy. The name of the product was also deceptively simple. After the spectacular failure of New Coke, Coca Cola decided to try again, this time with something targeted to a more narrow, youth-oriented audience — OK Soda. see all. From dancing comedian drink ads to rockstar soda promos, these clever soft drink ads are showcasing these products in a much more modern and hip way. Well, what’s the point of anything? Grunge music and The Matrix reigned supreme. Ad Microsoft . "[5], Unlike the brightly colored Coca-Cola cans, they were decorated in drab shades of gray, with occasional red text. “It underpromises,” Coke’s projects manager said, “It doesn’t say, ‘This is the next great thing.’ It’s the flip side of over-claiming.” It was supposed to be the marketing world’s greatest reverse psychology triumph, a mastery of consumerism over postmodern disillusion. To spark interest, Coca-Cola passed out stickers and put up posters before the soda ever hit stores. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. Its precepts, which appeared on and even insidethe cans, were like slacker koans: The failure of OK Soda's reverse-psychology ad campaign. Replacement Ad. The Day Coco Cola Came to France (and how Parisians Reacted), COCAINE COWBOYS AND THEIR "MAD MEN" MARKETING, A Brief Compendium of Vintage Cigarette Dispensers, How a Wine and Cocaine Cocktail Became Coca Cola, 13 Things I Found on the Internet Today (Vol. Item Location. $10.90 shipping. See more ideas about Ok soda, Soda, Soda pop. SODA is a voluntary association of town, city and county governments and conservation districts within the 10-county region of Atoka, Bryan, Carter, Coal, Garvin, Johnston, Love, Marshall, Murray and Pontotoc counties in southern Oklahoma. I remember seeing ads for OK Soda, but never actually tried the stuff. Default. The project was cancelled by Coca-Cola just seven months after its kickoff, and the soft drink was never widely released to the public. Attempting to cash in on Shepard Fairey's Obey Giant campaign, OK Soda used a very similar look with its logo and images. [15], One of the OK Soda can designs; illustrated by, Minnesota Multiphasic Personality Inventory, "It seemed like a good idea at the time: New Coke, 20 years later, and other marketing fiascoes", "Coke Hopes to Sell New Drink on How It Feels, Not Tastes", "Great Xpectations of So-Called Slackers", "Clowes Encounter: An Interview With Daniel Clowes", "Suicide Soda (Suicide Coke; Graveyard Soda; Swamp Water; Shipwreck; Hurricane; Tornado)", "How Coca-Cola's Doomed "OK Soda" Can Lead To Your Next Great Ad Idea", "Vintage soda cans COCA COLA OK bank tops Project X 4-20-94 Set of 4 Very Rare", "Will Teens Buy It? Well here's some help from 1-800-I-FEEL-OK, the hotline created as a marketing tool for OK Soda. Sep 21, 2019 - Explore doctorNathanM's board "Ok soda" on Pinterest. See more ideas about soda pop, pop ads, vintage advertisements. The marketing was deliberately cynical and surreal, to the point of intentionally trying to attract negative publicity. 0 bids. The brands were having worldwide ad war via video and print ads, with both Coca-Cola and Pepsi marketing trying to take first place. Here are eight notable anti-ad campaigns, from successes like Supreme to failed ventures like OK Soda. It doesn't say, 'This is the next great thing.' Aluminum Coca-Cola 1994. You will receive mail with link to set new password. The heart of the matter was, and remains, incredibly subversive – a challenge to dive head-first into a risky marketing ploy that raises eyebrows even today: could such a blatant anti-advertising message be profitably used by advertisers? In 1993 Coca-Cola launched a soda called "OK Soda", and discontinued it 2 years later. Spokespeople for the company and their advertisers were very frank about the fact that they were marketing the drink entirely on the "feeling" rather than the taste. Decorate your laptops, water bottles, helmets, and cars. Patagonia and Volkswagen built their brands with anti-ads, but Coca-Cola's failed OK Soda couldn't drum up a following using the same strategy. Ok Soda. Ok Soda. Within Coca-Cola. OK Soda and Postmodernism in Advertising. Innovative marketing teams have to have one foot in the trending present, while anticipating what consumers are looking for on the horizon (more easily said than done). He predicted that the soft drink would be a huge success, and promised Goizueta that the soft drink would take at least 4% of the US beverage market. Include out of stock. The drink's slogan was "Things are going to be OK." Vintage OK SODA CAN Empty 12 oz. This program was similar to Coke's previous MagiCan campaign. $8.85 shipping. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching nationwide distribution. Never overestimate the remarkable abilities of "OK" brand soda. 2019 - 13 THINGS LTD. All rights reserved. $11.75 shipping. Here's the backstory. Patagonia and Volkswagen built their brands with anti-ads, but Coca-Cola's failed OK Soda couldn't drum up a following using the same strategy. He conceived of a counter-intuitive advertising campaign that intentionally targeted people who did not like advertising. Would the campaign speak better to consumers today? Just select the right category and publish your classifieds ad for free. It spoke the truth, even if the truth wasn’t pretty – which is what the 1990s were all about. The 1990s were a time of extreme unenthausiam. OK Soda debuted in 17 test market cities in 1993, including our hometown. Once these issues have been addressed, the article can be renominated. The giant pop bottle in front makes it a "can't miss" attraction on Route 66. OK. Zyman conceived of a soda completely different from Coke with the name OK, along with a counter-intuitive ad campaign that targeted people who didn’t like advertising. Linton, Colene: 83, engineering supervisor in network design for Southwestern Bell, died Nov. 24. The drink's slogan was "Things are going to be OK.", In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest advertising failure in Coke's history. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. Mum & Dad named me Vanessa, but you can call me Nessy. Its adverts focused on how it made you feel instead of its flavor. It was bold, and different, and gorgeous! Lord knows we didn't need any more soda - just ask our mothers or dentists - but that can! Download. Sep 21, 2019 - Explore doctorNathanM's board "Ok soda" on Pinterest. OK Soda says, “Don’t be fooled into thinking there has to be a reason for everything.”. Zyman was so assured of this soda’s potential success he promised Goizueta that it would garner at least 4% of the US market. To give the cans and print ads an edgy look, OK Soda featured designs by "alternative" cartoonists Daniel Clowes ("Ghost World") and Charles Burns ("Black Hole"). The better you understand something, the more OK it turns out to be. [3] Coca-Cola's special projects manager Brian Lanahan explained to Time Magazine that they chose the name "OK" because "It underpromises. The soda-filled shelves in the windows give the interior the look of stained glass, and the outdoor area is like a well-groomed park. This page was once for a way to bring back OK Soda but now its purpose is to use the idea of okness to spread some love, joy and respect around the world. No one quite knew what to do with Generation X (born from the late 1960s to the early ’80s), but marketers were especially stumped at how they could appeal to this new, generation of globalisation that was disillusioned with the status quo. DALSTON's. Ending Nov 30 at 7:03AM PST 5d 14h. If you’ve not heard of OK, or you’ve forgotten it, that’s more than forgivable. The market leading Coca-Cola by itself has made a yearly commitment to large ad spends, spending a total $3.4 billion in 2014, $3.266 billion in 2013 and $3.342 billion in 2012. OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. In 1994, Coca-Cola released "OK Soda," a soda attempting to infiltrate "Generation X" by using a grass-roots/street campaign. Sign up for membership to become a founding member and help shape HuffPost's next chapter. But things didn’t quite work out at planned, and retracing the lifespan of OK Soda is reveals not only an embarrassing snapshot from Coke’s past, but a window into what consumers really (don’t) want to hear. There are suggestions below for improving the article. OK Soda was a soft drink created by The Coca-Cola Company in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity. The idea was to create the feeling of a movement—and, like any movement, OK Soda had its own manifesto. That can was irresistible. COCA COLA, 1915 COKE BOTTLE, METAL SIGN, DESPERATE IND, UNISEX, ADULT, APO OK . Never overestimate the remarkable abilities of “OK” brand soda. OK Soda reveals the surprising truth about people and situations. See more ideas about Ok soda, Soda, Soda pop. [1] However, after revamping the can design and print advertising campaigns for Diet Coke and Coca-Cola Classic with great success, Zyman was given free rein to design new products with aggressive, offbeat marketing campaigns. Please wake up every morning knowing that things are going to be OK. Despite a US-wide advertising campaign and intense media attention, OK Soda was marketed only in select areas, representing different demographic areas during the summer of 1993. It’s not the slightly barbed or even deliberately negative advertising that makes it strange, it’s the way that OK Soda, uniquely, was a brand that aimed for neutrality in emotion. [5] Though skeptical of the campaign, Clowes took the job because his work illustrating a couple of cans and a few posters paid more than publishing five books of comics. [13], Carbonated water, high fructose corn syrup and/or sucrose, citric acid, caramel color, potassium benzoate (to protect taste), phosphoric acid, acacia, natural flavors, potassium citrate, caffeine, dipotassium phosphate, glycerol ester of wood rosin, brominated vegetable oil, Red 40. OK can. Cans also sported a "Coincidence" in the form of an odd OK Soda-themed urban legend set in various towns around the United States, each anecdote ending with the statement, "This is a coincidence." OK Soda was marketed as an anti-soda by Coca-Cola. Ending Nov 30 at 7:03AM PST 5d 14h. OK Soda had an 800-number for consumers, which seems to be what most people remember about the campaign if they remember it at all. This strange soda brand was brought out by Coca-Cola in the US in the 1990s. Jul 2, 2020 - Explore Joe Gulick's board "Soda pop ads", followed by 236 people on Pinterest. "Coming Together" Language: English: Running time: 2 minute: Release date(s) January 14, 2013: Country: United States, United Kingdom Message. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching nationwide distribution. The drink – meant to appeal to the ironic, cynical, Nirvana-loving teens of Generation X – was launched in 1993 but never made it to general release. White or transparent. The slogan was simply “Things are going to be OK,” and the product only ran in nine select test markets, as did the jaded post-modern advertising that targeted Generation X. "[8], The general public did not respond to the offbeat campaign, and most critics point out that the campaigning was too overt in its courting of the youth and teen market. Slacker was a popular movie, and Nirvana was charting with Nevermind. Diet Coke. 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