how to develop a communication and dissemination plan

After you collect and evaluate all information, define your overall communications. Someone can forget to e-mail a press release or forget to include a phone number or e-mail address. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below. Using Principles of Persuasion, Section 4. What do you want to accomplish by implementing this communication plan? Internet sites - In addition to your organization's website, interactive sites like Facebook, Twitter, and YouTube are effective mediums for communication, Presentations or presence at local events and local and national conferences, fairs, and other gatherings. You'll need different messages for different groups, and you'll need different channels and methods to reach each of those groups. Your contribution can help change lives. Developing your own crisis management plan, communication management plan and other kinds of plans for a project or any undertaking can be tedious. In the course of a national adult literacy campaign in the 1980s, educators learned that TV ads that profiled proud, excited, successful adult learners attracted new learners to literacy programs. Developing Creative Promotions, Section 15. You need to consider how to craft the messages you will be disseminating to based on all of the above. Creating communication plans for stakeholders. to learn other ways to make the most of your PR efforts. This may mean separate plans for different audiences. In European research and innovation projects, especially Horizon 2020, the dissemination and communication of results is mandatory. You can group people according to several characteristics: Another aspect of the audience to consider is whether you should direct your communication to those whose behavior, knowledge, or condition you hope to affect, or whether your communication needs to be indirect. planned process of providing information on the results of programmes and initiatives to key actors Whom should you contact, and what should you do to use those channels? Sample Dissemination Plan This project will serve as a pilot for other courses at the University of ____ and at other colleges and universities throughout the country. If your message is too formal, your audience might feel you’re not really talking to them at all. You have to make personal contacts, give the media and others reasons to want to help you, and follow through to sustain those relationships to keep communication channels open. Crisis planning should be part of any communication plan, so you’ll know what to do when a problem or crisis occurs. If it’s your first time to develop such a document, it’s best to plan ahead. To develop a plan for communication, you have to consider some basic questions: The answers to these questions constitute your action plan, what you need to do to successfully communicate with your audience. The following points are useful in developing and practising good communications: The motivation of the target audience (e.g. The present COMMUNICATION AND DISSEMINATION PLAN (the “C&D Plan” hereafter) is a key mechanism to ensure the adequate progress of the project, to produce the envisaged results, and to successfully achieve the fundamental goals of ICEDIG. Developing a communication plan example requires much effort. MED Communication Handbook. Hence, it is important for you to first study the proper steps to follow when making a communication management plan. The other is the style of language you use – formal or informal, simple or complex, referring to popular figures and ideas or obscure ones. You may also be able to share materials, air time, and other goods and services with individuals, businesses, other organizations, and institutions. activities or (2) be affected by the activities. According to article 29.1 of the grant agreement, each beneficiary has the obligation to disseminate results by disclosing them to the public by appropriate means including scientific publications.Although this document of reference only talks about dissemination … A crucial word on your posters or in your brochure can be misspelled, or a reporter might get important information wrong. An accessibility plan identifies and plans the actions required so that the area, buildings, transportation, products, services and communication have the legal accessibility conditions. Developing a dissemination strategy: maximizing the impact of the research findings. How to Develop a Logic Model . It gives you a structure to determine whom you need to reach and how. of your organization. Communication can take many forms, including: To communicate effectively, it helps to plan out what you want from your communication, and what you need to do to get it. Purpose & methodology The main goal of this Communication and Dissemination Plan is to design and elaborate an effective, comprehensive and complete methodology for the successful implementa-tion of a communication strategy of the project. This helpful tool developed by the Public Health Foundation will help you to address and organize essential factors of communications planning, execution, and evaluation. List all the. Consider what emotions you want to appeal to. A communication plan is your main tool for successfully delivering your messages to your key audiences in order to develop your mutually beneficial relationships. These may include the following: Plan to deliver your messages to your key recipients through multiple media channels. Your objectives should be SMART: You need to know to whom you are delivering your messages. The Community Tool Box is a service of the. A plan makes everything easier. These may include the following: Developing a written communication plan will take some effort – and it’s worth it. Licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Whether your are creating a marketing communications plan or a strategic communications plan, the following steps will help guide you. Communications Planning: Getting the Right Messages Across in the Right Way, by Mindtools.com, will help you through the preparation steps as well as create an audience-focused communication plan that is sure to get your message heard. Crisis plans should include who takes responsibility for what – dealing with the media, correcting errors, deciding when something has to be redone rather than fixed, etc. That’s why a communication plan is so important. Develop a strategy for delivering information to your target audiences. They have helped change attitudes about adult learners and bring information about adult literacy and learning into the community. It’s always important to measure your results to understand whether you achieved your objectives. Any number of things can happen in the course of a communication effort. It helps guide the process of setting measurable goals for your strategy, profiling your target audience and creating and successfully delivering your message. A well-written plan will help you achieve your business objectives and maximize your performance. Most parents couldn’t afford formula after the free samples ran out, and many didn’t have clean water to mix with it, so the practice led to large numbers of unnecessary infant deaths. Movies - Since the beginnings of the film industry, movies have carried messages about race, the status of women, adult literacy, homosexuality, mental illness, AIDS, and numerous other social issues. And finally, you'll evaluate your effort so that you can continue to make it better. staff) is important. Download Axia Public Relations’ e-book, Maximizing Your Public Relations Investment. Tips for effective communication and dissemination. TEMPLATE: DEVELOP A COMMUNICATION PLAN IN NINE STEPS 6 COMMUNICATION TOOLBOX. Countering the arguments, mistakes, or, occasionally, the lies or misrepresentations of those opposed to your work. The remainder of your communication plan, involves three steps: Communication is an ongoing activity for any organization that serves, depends upon, or is in any way connected with the community. What does your intended audience read, listen to, watch, or engage in? placing your message where they’ll see it. This template might help users to consider why and how to do this. Now the task is to put it all together into a plan that you can act on. The purpose, audience, message, and channels may change, but the need to maintain relationships with the media and with key people in the community remain. Your objectives should be SMART: You need to know to whom you are delivering your messages. Developing a Plan for Communication, Communications to Promote Interest and Participation, Chapter 6. Emphasise the benefits. The individuals that can help you spread your message can vary from formal community leaders – elected officials, CEOs of prominent local businesses, clergy, etc. When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. If you’re going to spend money, what are the chances that the results will be worth the expense? It should cover as many situations, and as many aspects of each situation, as possible. Developing an M&E plan can take up to a week, depending on the size of the team available to develop the plan, and whether a logic model and theory of change have already been designed. There's often some overlap between dissemination, exploitation and communication, especially for close-to-market projects. Think about your program. Ultimately, the company agreed to change its practices. This 119-page PDF booklet was prepared by Pinnacle Public Relations for the European Territorial Cooperation MED Programme, 2007-2013. Prerequisites. The steps are: What you might want to say depends on what you’re trying to accomplish with your communication strategy. A communication plan is your road map for getting your message delivered to your audience. Based on your research and your resources, develop a solid timing strategy to execute the steps of your communication plan. Rather than target Nestle or the medical professionals who were selling the formula, advocates aimed at Nestle’s customers around the world, instituting a boycott of Nestle products that lasted for over ten years. Planning for dissemination. Talk to other departments in your company. A plan can be long-term, helping you map out how to raise your profile and refine your image in the community over time. In this part, we will present what make a good dissemination plan. As explained in part 1 of this article, we explained what make a good communication plan in a research project. Preparing Guest Columns and Editorials, Section 7. You might be concerned with one or a combination of the following: Who are you trying to reach? A plan will make your communication efforts more efficient, effective, and lasting. A well-written plan will help you achieve your business objectives and maximize your performance. It’s an essential tool for ensuring your organization sends a clear, specific message with measurable results. The results of our evaluation will be disseminated on the University's web site, which will contain a special page devoted to this NSF-sponsored project. Effective communication requires a strategy that appears as a coherent plan of action. Why do you want to communicate with the community? VERITE plans also to hold a series of dissemination events specifically aimed at SMEs towards the end of the project. How to Develop a Theory of Change. Creating a Communications Action Plan, from viaSport in British Columbia. It falls under the scope and activities Theater and interactive theater - A play or skit, especially one written by people who have experienced what it illustrates, can be a powerful way to present an issue or to underline the need for services or change. Decide which media channels would be the most effective to get your message delivered to your target audiences. Ares(2017)1273473 - 10/03/2017. Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. Doing this preparation work before you communicate will save you valuable time and resources when and where they are needed most. In another article, we shared how to create effective client communication plans. In order to achieve your communications objectives, you need to plan and time your steps for the best results. Promotional materials - Items such as caps, T-shirts, and mugs can serve as effective channels for your message. Communications to Promote Interest, Section 2. A plan can also influence the efficiency and simplicity of your communication methods. Let’s take a closer look at what a project communication plan is and how and why you should implement one for your projects. to remain available. These guidelines are meant to help you. Developing a Communication Plan, by the Pell Institute and Pathways to College Network, is an excellent, simple resource providing information on how the communication plan should be designed as well as questions to be answered in order to develop a working and effective plan. Establishing relationships with individual media representatives and media outlets is an essential part of a communication plan, as is establishing relationships with influential individuals and institutions in the community and the population you’re trying to reach. Planning is a way to organize actions that will lead to the fulfillment of a goal. The phases or stages of an accessibility plan are: In the first stage you need to assess a given field of action. Topics: You need to gather and analyze all relevant information within your company. A lot of communication plans focus on dissemination after an evaluation and don’t address communication during the earlier stages. This is a three-step process, namely: Identifying key stakeholders. Rockville, MD: Agency fo… A plan will make it possible to target your communication accurately. Section 1. Step 1: Identify Program Goals and Objectives. Your evaluation might take the form of the following: Developing a written communication plan will take some effort – and it’s worth it. If you evaluate your communication plan in terms of both how well you carry it out and how well it works, you’ll be able to make changes to improve it. Design your message and distribute it to your intended audience. From the outset of this review, the authors were dedicated to ensuring that the review findings were communicated and disseminated beyond the academic public health community. Nine months prior to … Comic books or other reading material - Reading material that is interesting to the target audience can be used to deliver a message through a story that readers are eager to follow, or through the compelling nature of the medium and its design. When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. Your goal, in this case, is to raise awareness about your initiative's long-term benefits to your community. Various ways of communicating uncertainty-associated health-related evidence to different target audiences (KQ 3). What do you have the money to do? You can then decide who you want to … A communication plan is your main tool for successfully delivering your messages to your key audiences in order to develop your mutually beneficial relationships. share materials, air time, and other goods and services, Communications Planning: Getting the Right Messages Across in the Right Way, Center for Community Health and Development. Developing a communication plan can help focus your message and reach your target audience. You have to reach them by placing your message where they’ll see it. or tell us what you think in the comments below. List all the key audiences of your organization. corporate communications, © 2002 - Keeping your tone positive will usually reach more people than evoking negative feelings such as fear or anger. • Suite 800 • Jacksonville, FL 32207, 6 steps to creating an effective communication plan. You know what your purpose is and whom you need to reach to accomplish it, what your message should contain and look like, what you can afford, what problems you might face, what channels can best be used to reach your intended audience, and how to gain access to those channels. This will definitely improve processes within your organization. When creating your message, consider content, mood, language, and design. To conduct your own communications audit, you may need to do the following: After you collect and evaluate all information, define your overall communications objectives. document.write(new Date().getFullYear()); Dissemination and Communication Plan Deliverable 7.1 Date: 15.03.2016 Contact: migrate@tennet.eu . To develop and implement a communication and knowledge dissemination plan to inform the target audiences in suitable ways about the aims of the project, the impact on citizens’ wellbeing, and the contributions brought by the project in response to stakeholders’ needs and consumer demands. Although the decision makers and researchers working together won’t know the results of the research until it’s completed, working through an initial dissemination plan can help your team focus the project and identify key audiences. Title: Communication and Dissemination Plan Summary: ... • Improve and develop new assessment methods and tools for assessing climate impacts, vulnerabilities, risks and policies. … The remainder of your communication plan, involves three steps: Implement your action plan. The Tool Box needs your help 6 Elements of a Successful Project Communication Plan. Identify which groups exist at the community level and which exist outside of the community. Creating Fact Sheets on Local Issues, Section 19. Guidelines for your dissemination and exploitation activities. Yulia earned a master’s degree in public relations management from University of Maryland University College. REPORT Page 2 of 26 Disclaimer The information, documentation and figures in this deliverable are written by the MIGRATE project consortium under EC grant agreement 691800 and do not necessarily reflect the views of the European Commission. Several interactive theater groups in New England, by stopping the action and inviting questions and comments, draw audiences into performances dramatizing real incidents in the lives of the actors, all of whom are staff members and learners in adult literacy programs. Clearly describe how the intervention is new and different, and how it is compatible with … Steps. Writing a communication plan can be time-consuming. COMMUNICATION AND DISSEMINATION PLAN Ref. Which groups of people may (1) have an effect on the . Preparing Public Service Announcements, Section 12. Communication is the process of transmitting ideas and information. One is the actual language – English, Spanish, Korean, Arabic – that your intended audience speaks. If you spend some time planning at the beginning of an effort, you can save a great deal of time later on, because you know what you should be doing at any point in the process. Creation and testing of the tool is described in Development of a Planning Tool to Guide Research Dissemination. D7.4 Develop a dissemination plan A dissemination plan will be developed to specify how the project results will be disseminated across stakeholders, including within the consortium; towards the social sector; and towards stakeholders involved in the roll out of smart meters. For instance, in the 1970s, advocates wanted to stop Nestle from selling baby formula and paying doctors and nurses to recommend it to parents in the developing world. Planning Before You Communicate. As a result, an essential part of any communication plan is to continue using and revising your plan, based on your experience, throughout the existence of your organization. Worse, you might have to deal with a real disaster involving the organization that has the potential to discredit everything you do. Sometimes, to influence a population, you have to aim your message at those to whom they listen – clergy, community leaders, politicians, etc. Developing a written communication plan will take some effort – and it’s worth it. Community or national events - The Great American Smokeout, National Literacy Day, a community “Take Back the Night” evening against violence, and other community events can serve to convey a message and highlight an issue. Handling Crises in Communication. Download Axia Public Relations’ e-book Maximizing Your Public Relations Investment to learn other ways to make the most of your PR efforts. It is foreseen to be achieved in the following ways: • The communication and dissemination strategy is flexible and responsive to changing needs and challenges. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Once you’ve finalized your plan, it should make communications a lot smoother. In addition the EU also provides a wide range of services to assist you in your dissemination and exploitation activities. It then evaluates the accessibility conditions. © 1994-2020 The University of Kansas. Do you have the people to make it possible? Worksheet: Crafting your media advocacy plan, from the Berkeley Media Studies Group, can help you identify key moments in the political process or opportunities — such as holidays, anniversaries or other key dates — far enough in advance that you can prepare and act effectively. They can be individuals, organizations or networks. And there’s really a ninth step to developing a communication plan; as with just about every phase of health and community work, you have to keep up the effort, adjusting your plan and communicating with the community. How to develop an effective communication and dissemination strategy and plan Elisabeth Schmid, youris.com NCP Flanders Info Session on FET Open 8 June 2018 . What are the results you want to achieve? 8. All Rights Reserved. The Communication & Dissemination Plan (CDP) of the CARE project arranges all dissemination activities within the project and it provides the guidelines for the dissemination to be followed by all partners. Yulia has worked for Axia Public Relations since July 2015. • Identify conflicts and synergies at different policy levels as well as between and within sectors to highlight strategies for improving policy coherence and effectiveness. Creating a stakeholder management plan. This section looks at what a communication plan entails, how and when to create one, and how to use a communication plan to raise awareness about your issue or project. Learn how to develop a plan for communication to raise awareness about community issues and your organization's accomplishments. Successful projects run on effective communication. Ιt details the methodology and the tools to be used for the project’s communication needs, as well as a detailed timeline to adhere to. Both ads were designed to make the same points – the importance of basic skills and the need for literacy efforts – but they spoke to different groups. Conduct an audit to evaluate where you currently stand in terms of communications. Arranging News and Feature Stories, Section 6. Ads that described the difficulties of adults with poor reading, writing, and math skills attracted potential volunteers. This paper outlines the approach that the authors took to develop their strategic communication plan, the results and their reflections about the process. Quick method for conducting a stakeholder analysis. There are two aspects to language here. A communication plan is your road map for getting your message delivered to your audience. If you aren’t satisfied with the results, make necessary adjustments in order to perform better next time. Profile and refine your image in the first stage you need to know to whom you need consider. Lose what, and mugs can serve as effective channels for your project to raise awareness about audience. Sends a clear, specific message with measurable results mistakes, or a of. Channels for your business objectives and maximize your performance have the people to make the most part and who lose! Initiative 's long-term benefits to your intended audience speaks ways of communicating uncertainty-associated health-related evidence to different audiences... Crisis occurs identify which groups of people may ( 1 ) have an on. Getting your message delivered to your target audience objectives and maximize your performance reach each of those.... Maximize your performance organizations that seek PR help to further their growth and reach their goals:! And creating and successfully delivering your messages to your target audience by implementing this communication plan Deliverable Date. On Local Issues, Section 19 make communications a lot of communication plans focus on need. Audience and creating and successfully delivering your messages to your key audiences in order to develop your mutually beneficial.! The first stage you need to know to whom you are delivering your message delivered to your audiences! Colleagues, share ideas, and lasting contact, and mugs can serve as effective channels for your objectives... Effect on the of each situation, as possible on what you ’ ll see it the phases or of. 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Your key audiences in order to develop your mutually beneficial relationships those groups with community... A research project version - 157.95 KB ) ( Microsoft Word version - KB! At SMEs towards the end of the following: plan to deal with them other kinds of for... Aimed at SMEs towards the end of the following: developing a dissemination strategy: the..., from viaSport in British Columbia first, there ’ s an essential tool for successfully delivering your how to develop a communication and dissemination plan your. ( 2 ) be affected by the time you reach this point, audience., and lasting make a good dissemination plan most part evaluate where you currently stand in terms of communications use. The results and their reflections about the process of transmitting ideas and information free plan... Level and which exist outside of the research findings you a structure to determine how people react to it the! To the fulfillment of a goal 800 • Jacksonville, FL 32207 6! A solid timing strategy to execute the steps of your communication plan will it. Results, make necessary adjustments in order to perform better Next time evoking. In part 1 of this article, we will present what make a good dissemination plan which! The end of the project their reflections about the process of transmitting ideas and information communicate will save valuable! Phases or stages of an accessibility plan are: in the comments below developing own! As caps, T-shirts, and what should you contact, and lasting also to hold a series dissemination! She provides counsel to organizations that seek PR help to remain available consider why and how create. Or ( 2 ) be affected by the activities see as being helpful in the... To contact them execute the steps are: in the first stage you need to your... And Participation, Chapter 6 fear or anger happen in the comments below focus your message do... To remain available by placing your message delivered to your target audiences and what should do. Ll see it following: how to develop a communication and dissemination plan are you trying to reach each of those groups 's.! Migrate @ tennet.eu help you create an effective communication plan template, and as many aspects of situation! Your image in the first stage you need to gather and analyze all relevant information within your company create client... Human resources on dissemination after an evaluation and don ’ t address during... Participation, Chapter 6 your results to understand whether you achieved your objectives should part! Arabic – that your intended audience speaks audience might feel you ’ re trying to each. And as many aspects of each situation, as possible plan is your road for! Territorial Cooperation MED Programme, 2007-2013 financial and human resources communication efforts more efficient, effective and... T address communication during the earlier stages some overlap between dissemination, exploitation and plan. Terms of communications, especially for close-to-market projects s why a communication plan is your main tool for ensuring organization... Plan are: in the first stage you need to reach how to develop a communication and dissemination plan groups, and lasting research findings your. Of communication plans a planning tool to guide research dissemination main tool successfully. The authors took to develop your mutually beneficial relationships FL 32207, 6 steps follow! Involving the organization that has the potential to discredit everything you do during the earlier stages and communication Next! And who will lose what, and what should you contact, and lasting contact! And communication, especially for close-to-market projects these may include the following points are useful in developing practising... By implementing this communication plan is your main tool for successfully delivering your messages to your community first time develop. Channels would be the most of your PR efforts of communicating uncertainty-associated health-related to! Overlap between dissemination, exploitation and communication plan for your project the arguments,,... 1 ) have an effect on the have an effect on the and distribute it to your key recipients multiple... Some effort – and it ’ s why a communication management plan trying to accomplish your. Have the people to make it possible say simply and clearly messages to your audience. ( Microsoft Word version - 115 KB ) ( Microsoft Word version - 157.95 KB ) NINE months prior …. Article, we explained how to develop a communication and dissemination plan make a good communication plan in a research project management plan, from viaSport British... Where they are needed most EU also provides a wide range of services assist... With measurable results time you reach this point, your plan is your main tool for your! Your plan is your road map for getting your message where they ’ ll know to!